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Air Jordan 4 Red Cement with Kay The Prodigy

Kay the Prodigy is one of the most promising rappers of her generation. She wrote her first lyrics in high school before releasing her first singles in 2021.

Her style is inspired by what her father made her listen to when she was young. She is immersed in Soul, Jazz, and Salegy, a musical genre from Madagascar where she comes from.

His latest EP “Triple Kay Supremacy” was released this year.

She is very attached to her roots and is linked to the HypeMada collective. This non-profit association promotes Malagasy culture in all its forms.

The collective brings together the entire diaspora during its “For Mada Climate” evenings to celebrate their culture and raise funds to fight against the effects of climate change in Madagascar.

FENOM is committed to KAY and HypeMada to support the association's ecological and societal message by making several items donations.

Can you introduce yourself

I'm Kay The Prodigy. I'm from Strasbourg, and I've been rapping since 2004. At the time, I don't tell anyone... no one knows I rap. I didn't feel legitimate as a woman. It was ridiculous. Back then, I was young, but that was clearly what was happening in my head. And now I'm at a level where I can... I allow myself to make music for... I tell myself it won't do anything to me, no matter what anyone says.

What does the studio mean to you?

The studio is the time room. In other words, when you enter it, you start producing, and no more time passes. And even calculating time has no value when I'm making music. It's all about creating in the studio, and the big bubble cuts me off from everything.

How did you meet the association HypeMada? What are the values of Malagasy culture?

I met Hobiana from HypeMada on the day of my first video clip. HypeMada, there are five of us here in France. We created a kind of association to represent all the creative people who want to promote Madagascan culture. Generally speaking, Hype Mada is all about exhibitions and talks, but we also like to celebrate. We love drafting in DJs, new people who sing, and trying to make people understand that yes, there is a kind of convergence of cultures between France and other countries and our island.

How can we develop Malagasy culture in France? What are the challenges for promoting Malagasy culture on the island?

We're obliged to get together among Madagascans. I lost that community marker. I found it again through a chance encounter. Having faces like Kay come to us from our meetups gives a lot more visibility to everything our association does. Malagasy people are already timid, humble, and modest. We expect people to talk about us when we don't know we can raise our voices—suddenly, talking about our culture. And when the Malagasy people realize the strength of their diversity, They'll be able to go very far.