Nike NOCTA

Canadian rapper Drake is launching his own label in collaboration with sportswear giant Nike. Entitled NOCTA, this clothing line directly evokes the nocturnal creative process that drives the famous artist. Indeed, NOCTA derives its origin from the Latin word "nox," meaning night, thus shedding light on the inexhaustible inspiration that the rapper draws from the heart of darkness. The rapper professes his deep love for Nike, a passion that dates back to his earliest childhood. He has an obsession with everything bearing the famous Swoosh, symbolizing for him much more than just a sportswear brand, but a true way of life. Nike x NOCTA pieces regularly feature the annotations CL and AWR. These acronyms stand for Copy Left and All Wrongs Reversed.

With NOCTA, Drake invites us to immerse ourselves in his universe, skillfully blending urban aesthetics with the prestige of the Nike brand.