FENOM partners with Montreuil Basket 93
Today, FENOM announces an investment in amateur basketball through its involvement with the Montreuil Basket 93 club.
Sports associations need our help to avoid losing touch and to bounce back after the lockdown. Young people are cut off from a social connection that plays a decisive role in their education, and now they must find their bearings again through contact with sports educators. FENOM has made a commitment to the Montreuil Basket 93 to help them resume their season.
Since 2017, the club has brought together girls from Montreuil to help them learn the basics of the sport. This year, Montreuil Basket 93 is coaching more than 80 girls between 8 and 18 years old. Girls come from all over the city to train every week, mostly from priority neighborhoods, under the guidance of a supportive team.
Because basketball should always be a recreational option for them, the training sessions are conducted in partnership with the Lenain de Tillemont middle school in the city, which creates a special schedule for them.
However, the public health crisis put a stop to the club's plans and it has not been able to welcome the girls as it had hoped since March 2020. To help them restart the season, FENOM has pledged to donate €3,000 and equipment.
A set of personalized jerseys and pairs of Air Jordan XI Jubilee were given to the coaching staff so they could be distributed to the most dedicated girls in the club.
Interview with the club coach
- What are you going to do with the donation money?
We will be able to use the money to invest in new accessories for the club. Balls, cones, clothing... all that equipment is essential for our development.
- What is the role of basketball in the girls' lives?
It plays both a sporting and educational role. We use basketball as a source of motivation for them. We hook them through the game, then we try to channel that energy into more investment in the school environment. The values of work and perseverance are at the heart of our teaching. We want to give them tools to navigate their lives as women.
- What is your objective with Montreuil Basket 93?
Like any club, we want to pass on the fundamentals of basketball and help them maximize their potential. In four to five years, we aim to be among the best women's clubs in the Paris region. We are also coaching human beings to prepare them for life. We try to be as close to them as possible in their neighborhoods, which is very important. Our goal is to target sensitive areas of the city and create a strong bond with these girls.
We are very close to our people in the priority neighborhoods, this is really import. We want to create a strong bound between girls coming from these neighborhoods.
- What's the status of women's basketball in France?
Women's basketball is developing nicely. We saw a spike after the London Olympics and we are lucky that one of the best players on the French women's team is from our department (93). Women's sports in general are growing and women's basketball in particular.
- What is the situation for sports associations?
Right now everything is at a standstill. Except for in the school setting, we haven't been able to train since the second lockdown. We're happy to see that everything will be back on track soon. We are ready to resume training because we've built a strong bond with the girls.
An exclusive medallion for the 25th anniversary of the Air Jordan XI.
In 2020 the Air Jordan XI is celebrating its 25th anniversary, and it is still close to the hearts of sneakerheads. For this special anniversary, Jordan Brand created the Air Jordan XI Jubilee. Its design takes the original patent leather from the silhouette created by Tinker Hatfield and tweaks it with brand-new silver accents.
For the occasion, FENOM and Jordan Brand developed a silver medallion that was hand made in Paris. Only five of these medallions were produced. The medallion is a tribute to Michael Jordan's fairy tale legacy, which is now being passed on to the young people of Montreuil's neighborhoods.