
Jordan
For the release of the Air Jordan 11 Cherry Red, FENOM allowed two sisters to create an exclusive t-shirt around the pair.
Initially from Drancy, Adama and Awa share a passion for fashion and styling. They rely on their resemblance to create strong images that highlight their complicity. Their knowledge of streetwear culture has also allowed them to create a large community around their passion. This hobby has become an activity in its own right for them, who take advantage of these moments to spend time together.
"When we're together, we're complete. We can create easily. It's instinctive."
Too young to have experienced Jordan's exploits live, Adama and Awa grew up wearing Air Jordans in MTV music videos. As soon as they could work and afford what they wanted, they turned to the Jordans. Today, they find their inspiration in the work of Aleali May, because she knew how to prove to them that it was possible to develop an actual activity around styling.
"It's great to see that the spirit of Jordan Brand is passed on to the next generation. Our elders wore it, were inspired by the athlete, and passed on the brand's values to us."
For them, the color University Red represents the strength and the spirit of competition that Jordan could have on the court. Adama and Awa use this color in their outfits to highlight certain pieces. Through their passion, they embody this new generation which is not afraid to assume what it wears.
"University Red is a color we like to wear. It represents power."
To release the Air Jordan 11 Cherry Red, Adama and Awa imagined a t-shirt they had produced in Paris. This t-shirt highlights their mantra: "Keep The Family Close."
Through this expression, they want to transmit the family values ​​that push them to surpass themselves daily. The drawing represents the bond they have developed through their vision of style.
The new Air Jordan 11 Cherry Red will be available on December 10 on FENOM.
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